Apple updates Macintosh lineup

March 3, 2009

New iMac Lineup

Today, Apple updated its consumer and professional Macintosh computers.

The company, in response to current economic conditions, lowered the price of its iMacs, with the 20 – inch model starting at $1,199 and the new 24 – inch iMac at $1,499, the starting price for the previous generation of iMacs.

Under the hood, the 20 – inch iMac has a 2.66 GHz Intel Core 2 Duo processor with NVIDIA GeForce 9400M integrated graphics, which is the same video chipset used in Apple’s notebook line. The computer comes with a 320GB Serial ATA hard drive and includes 2GB of DDR3 memory.

The high-end 24 – inch iMac can be upgraded to the 3.06 GHz Core 2 Duo processor and can be purchased with an NVIDIA GeForce GT 130 or an ATI Radeon HD 4850 dedicated video card for playing video games. The system includes a choice of 640GB or 1TB SATA hard drive and 4GB of DDR3 memory.

Apple refreshed its Mac mini line by updating its innards while keeping the mini’s exterior the same. The Mac mini comes uses a 2.0 GHz Intel Core 2 Duo processor with either 1GB of DDR3 memory and a 120GB SATA hard drive for $599 or 2GB of memory and a 320GB hard drive for $799.

The Mac mini was the subject of numerous rumors of its imminent upgrade over the last couple of years.

Both the iMac and the Mac mini use the new Mini DisplayPort, which was introduced by Apple with their notebooks last year.

Apple also touted their commitment to greening their hardware, which exceed current Energy Star 4.0 requirements, use PVC-free components and doesn’t contain brominated flame retardants.

The Mac Pro also got an internal update along with its consumer cousins. Starting at $2,499, the Pro uses Intel Nehalem Xeon processors that go up to 2.93 GHz and includes 3GB or DDR3 memory upgradeable to 32GB of memory and holds up to 4TB of hard drive space.

Nice speedy upgrades, at a cheaper starting price point. Guess even Apple is feeling the heat from the recession. ^^;;


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